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Marketing PLAN
Related to country: Mexico

Translations available in: English (original) | French | Spanish | Italian | German | Portuguese | Swedish | Russian | Dutch | Arabic

1) What tangible outcomes would you like to achieve through your marketing strategy? rnI would like to hear people talking about the site in different publications, sites and in general, between them. Refering to it, as a great way of preserving culture. I would like to see people wearing their bracalets, promoting the site, with pride and people recommending the site to eachother.rnrn2) What are the characteristics of your stakeholders? How do they spend their time ( What is their gender, ethnicity and income level? Are they formally educated? rnBecause it is a website, a lot of people will be able to visit, get involved and experience it from different backgrounds, but in the beginning, it is focused for mexican people interested in indigenous culture from their country. They can be students, workers, etc. It is required a certain level of education because to visit the site you need to know how to use a computer.rnrn3) What are the barriers and benefits of your stakeholders thinking, feeling, or acting on your issue? What are the three most compelling sentences you could use to motivate your stakeholders?rnI believe that my issue, preserving indigenous culture, is a very important problem that is happening in almost all the globe! Most of the people are concerned about losing their culture, so get to people is not very difficult. Some sentences I could use to motivate my stakeholders could be.... 1.Preserve your culture, be part of the change. 2. Get INFORMED and INVOLVED with your culture 3.Indigenous culture might be in danger of exctintion but you can change that.rnrn4) Complete a list of channels that you would use to reach your stakeholders.rn- Newspapersrn- Magazinesrn- Governmentrn- Websitesrn- Librariesrn- Radio Stationsrn- Presentationsrnrn5) What are the activities, events, and/or materials—to be used in your selected channels—that will most effectively carry your message to your stakeholders?rnrn- Newspapers and Magazines: Articles, adsrn- Government: Sites and informing culture stabishments.rn- Websites: banners, links to the website,rn- Libraries: Adsrn- Radio Stations: Talking about the site in different programs.rnrn6) Please list allies or partners who support or work with your stakeholders or share in your project goals.rnrnStudents, co workers, family, indigenous youth.

January 4, 2009 | 7:56 PM Comments  0 comments

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3.1.2. Planning My Presentation
Related to country: Mexico

Translations available in: English (original) | French | Spanish | Italian | German | Portuguese | Swedish | Russian | Dutch | Arabic

The purpose of my presentation would be to persuade, convince or inspire others about the status of indigenous culture in Mexico, by showing them the importance of their legacy in our society. Inspire people to make a change and get involved in what is left of the art, texts and culture that is still alive.rnrnMy audience would be anyone who is interested in the project, in getting informed or involved with the site. The age, education and status is very likely to vary because we cannot get a small target of the web community, it culd be anyone with a computer and the desire to help. It is known that indigenous culture is dissapearing, so they have an idea of what is happening, but the presentation would confirm their knowledge. rnTheir attitude is likely to be positive, willing to help and get involved.rnrnThe presentation would be offered in a classroom, in an university, using power point.

December 25, 2008 | 10:56 PM Comments  0 comments

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Cuba & México: WORKING TOGETHER!

MEXICO AND CUBA: A Great Example!!!





Relations between Cuba and Mexico, "are starting to get better"Raúl Castro Ruz, actual president of Cuba, confirmed.


Castro and Calderón got together in the MERCOSUR celebration. The problems started developing when Vicente Fox was the president, but now, everything is going back to normality. This two countries are fighting for a better world, with no fights or violence between them.

Both presidents talked about decreasing different problems, such as illegal migration, security and human rights. They also agreed in working together for fighting against drug dealing and organized crime.

Now we areally want this to be a real commintment, and wishing the best to both countries, hoping they will become an example to be followed by other nations.

A.





Info taken of: http://www.cronica.com.mx/nota.php?id_nota=404232



December 16, 2008 | 3:12 AM Comments  0 comments

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Try a different Xmas this year...read this!

MAKE A DIFFERENCE THIS XMAS!

Today, as I was reading my email before going for a walk, the subject of the last one got my attention "Celebrate Xmas in a different way this year". I could not read it in that very moment, so I left it there. And days passed by, and weeks. I checked my email several times, but I was always too lazy to read it.


So at last today, I had no other email to read. And I opened the misterious email I got. It showed me an amazing advice I would like to share with every single person that reads this post, and I hope you will share it with more people, so in the end we get to the whole planet!!!
It said that this Xmas you should buy a gift and leve it under yout Chrstmas tree. "This will be your gift dedicated to Jesus. It does not have to be anything very expensive, i could be a little card or some chocolates. Then, when Christmas happens, the gift will still be there. Then is when you will put it in your car, or take it close to you everywhere you go. Then you will see somebody who needs it, and you will give it to him/her. That is the real gift to Jesus".

I think this is a great idea to celebrate this Christmas differently.
Peace,

Andrea

December 7, 2008 | 7:12 AM Comments  1 comments

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Already Xmas before December....

I still remember entering to a mall, in the middle of October, and seeing the storewindows and furnitures covered by snowmen, santa claus toys and xmas trees, full of lights and fake snow, covering around the place. This is when we start to wonder...Is Christmas really only focused in selling products, in merchandising and in entering, as soon as it is possible, in order to wake up the "christmas spirit" in everyones life?? (even If we lose the real concept of Christmas spirit). It is kind of unpleasant to think about this, but we have to accept that we live in a society where Christmas products start filling up the stores 3 or 4 months before december!!!


I will confess I am a Christmas Lover. I love the concept of an ideal Christmas dinner, being together with our families, celebrating Jesus birthday, having a special dinner and sharing food with our beloved ones. But I also believe that the whole Christmas Merchandising Concept brings a deficient concept of Christmas. It is very common to hear this everywhere we go, in religious groups or discussions with people, but If we really think about it they have a very important point. Are we letting the real Christmas dissapear and entering a marketing era, where having the most beautiful christmas tree, is all that matters???


Andrea Arzaba

December 2, 2008 | 10:12 AM Comments  0 comments

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